With my fellow students; Lise Gade and Josephine Wagner, we made a new concept for Georg Jensen, called NORTH.

NORTH should be a subbrand to Georg Jensen and mostly apply to the younger segment.

Storytelling:

Georg Jensen is now launching it’s new subbrand NORTH.

NORTH offers a fresh new look for the price-conscious fashionista.

The concept is innovative and exclusive jewelry, for the younger segment and purpose is that these products can be integrated into and complement a jewelry-

box with more affordable basic products from other brands.